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About Us

Helping applicants get accepted at their dream schools since 2017

Alex Ruiz Lee, Founder and Managing Director

MBA Admissions & Career Coach | ex-HR Head

Alex started coaching applicants right after graduating from INSEAD in 2011. At that time, it was more like a hobby while focusing on his career at Samsung. However, over the years, he found himself more and more interested in the admissions consulting world and realized it was the perfect job to complement his HR career: after all, one of the main focuses of HR is helping people advance in their careers, which is precisely what he does now as a fully dedicated admissions coach. Hence, in 2017, Alex left Samsung and founded ARLee Consulting.


We specialize in MBA, Executive MBA (EMBA), Undergraduate Admissions, Masters in Management (MiM), Masters of Finance (MFin), Masters in Public Policy (MPP) and any other graduate programs.

Reach out to us for a Free Evaluation of your Profile and a detailed discussion about your future.

Contact Us

Last Position

Head of HR & CSR, Samsung Mexico

Languages

English, Spanish, Catalan, French and Korean

Multicultural

Spanish / Korean

HR Expertise and Strong Business Acumen

We look at admissions through the Recruiting Lens, and we are very experienced in Resume Review, Interviewing, Job Matching, Career Coaching and Organizational Structure.

We have experience in Management Consulting, Technology, Consumer Electronics, IT Consulting and Private Equity.

Really Fast Turnaround

Most of the time, our turnaround time is just a few hours (sometimes even a few minutes!) and typically never goes beyond 24 hours.

Full Flexibility

Something that distinguishes us from the rest of admissions consultants is that we try to adapt to our clients' needs. Therefore, we are open to discuss about the service and fees that best suit you.

Watch our Company Overview Video below to Learn More About Us

 


Our Services

We can help you in many ways










Profile Evaluation

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End-to-End Coaching

We can guide you and be there for you throughout the entire application process. We are always available via phone, WhatsApp, Skype, Zoom or any other communication platform, for questions and concerns.

School Selection

Based on your profile and career motivations, we can help you select the best schools for you.

Analysis and Planning

This also includes the creation of your "MBA Story" and the strategy to mitigate any vulnerabilities in your profile.

Review of Resume, Essays and LoRs

We take a proactive approach, recommending you topics and structure, suggesting changes, fixing grammar, editing all materials, making them word-count compliant and much more.

Video Interview Prep

For those schools that require Video Interviews or Video Essays, we can also help you prep for these through video conferencing, online video sharing platforms such as YouTube and our own online tool My Video Interview Prep.
Practice Here

Interview Prep

We can coach you on interviewing skills and we can practice with mock interviews. Alex has experience as an Admissions Interviewer so you will feel what a real interview is like. Furthermore, as Head of HR, Alex has interviewed thousands (literally) of candidates, so he will be able to coach you on skills that other admissions consultants typically cannot.

Scholarship Essay Support

For those schools where scholarships require a separate application, we can also support you with the scholarship essays.

Waitlist Strategy

In case of being waitlisted, we can guide you through action steps to help you get off the waitlist and finally get accepted.

Ding Analysis

In case of being rejected by a school, we can review your application and provide a detailed report with possible reasons for the rejection. This will help you reapply to the school or apply to other schools with a stronger application.

Career Coaching

This is an aspect that distinguishes us from other Admissions Consultants. As HR professional and former Head of HR of one of Samsung's biggest subsidiaries worldwide, Alex is now a Career Coach and can help you plan out a career post-MBA that can be included in your application as part of your MBA story.
Visit The Career Coaching Web

 




Our Packages

Check Out Our Most Popular Packages

Comprehensive
End-to-End

Our Star Product. Meant for applicants at an early stage of the application process who would like guidance all the way through, from beginning to end.
Includes all the services we offer.

Download brochure for more info and pricing.

Download Brochure in PDF: Comprehensive End-to-End Package
DOWNLOAD BROCHURE

Review of Resume, Essays and/or LoRs

Meant for applicants at a more advanced stage of the application process who need help with resume, essays and/or letters of recommendation, and who do not necessarily need post-submission guidance (e.g. interview prep, video essay prep, scholarship support...).


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Last-Minute Application Review

Meant for applicants who are almost ready to submit and would like a last-minute professional review to fine-tune their entire applications or just some components (e.g. resume, essays or LoRs).




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Customized


Have a very specific need? We can completely customize a package for you to suit your needs.









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Testimonials

Read what our clients say about us

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

The best choice I could have made | United States | Female | GMAT: 760

  Accepted to Stanford, Wharton, Kellogg ($$$), Booth ($$$), Columbia and LBS.

Alex was an absolute dream to work with. I applied to 7 programs, all top 10, and was accepted to 5 of them, waitlisted at 1 (ultimately accepted), and interviewed but rejected at 1.

I'm so glad that I found him while Google searching for a service that I felt would suit my needs and though I was hesitant at first, I can say that this is one of the best decisions I made.

Two years ago, I had applied for 2+2 programs as a senior in college and used one of the biggest admissions consulting firms as my service - there are tons of good reviews, really competent consultants, and I figured I couldn't go wrong. This is so far from the truth... I did not have any support during my application process, it was a cold back and forth of essay revisions with no help in synthesizing my story or what my story could be, even my resume hardly changed in look or feel from an undergraduate student's resume to a business school applicant's resume. Obviously, though I was a strong applicant at the time, I got no interview requests and I'm honestly not surprised. My consultant got me final edits for my essay the day my application was due 3 hours before the deadline. Talk about unprofessional!

Fast forward two years, as I began the hunt again, I was determined to find the best fit for myself and was wary of the larger consulting machines. I stumbled across Alex, and my first call with him was long and very personal. He took an active interest in getting to know me and my story and even came up with potential ways to position myself as an applicant. Stories that I never thought to dredge up again from my past became a focus of my application and I am very happy they did because they reflect my true inner personality.

Alex went above and beyond the call of duty; he was always available to answer silly questions or inquiries, gave thoughtful opinions, and even worked on essays that he didn't know were coming his way! Alex is a great consultant if you want honest opinions and thoughtful revisions. He won't simply go through and rewrite your essay for you, but he will help guide you in the right direction. He has continued to remain in touch with me far past application deadlines and acceptances, and this personal touch is heartwarming and makes it clear that we are more than just a business for him.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Simply the best | France | Male | GMAT: 660

  Accepted to INSEAD

I found Alex on the GMAT Club around two weeks after I began to write my documents for the INSEAD application. He contacted me after I posted my profile for an evaluation on the forum. We exchanged a few emails, had a phone call and finally, I decided to hire him for a two school comprehensive end to end package.

Our first task was to reorganise my CV. From this point, I knew I made the right choice of hiring him. I went from a standard work application CV to a perfectly organised and synthetic summary of my life. From this point, I followed all his direction for the next months.

It took time, much revision, but in the end, we made it. Thanks to Alex I succeeded to join the only school I wanted: INSEAD with a GMAT 660 being a white European male. And it was only possible because all the rest of my application was millimetrically perfect thanks to his advice and guidance.

I recommend to hire Alex if you are in the following cases :

-If you have difficulty to be synthetic and straight to the point in your essay
-If you have a profile that is atypic for your target school
-If you are ready to listen and learn from his comments

I would not recommend hiring Alex if you are in the following cases:

-You want somebody to correct your essays, and you are not ready to listen to criticism
-You want somebody that will write your essay for you (He will never do that)

Alex helped me during all my application process and it is thanks to him that I succeeded. He was more than a consultant and went far beyond what I expected from him.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Got me accepted to my dream school | Vietnam | Male | GMAT: 680

  Accepted to INSEAD and LBS

I was applying to 4 top business schools which 2 of them accepted me and I believe ARLee Consulting played a very important role in helping me getting the admission to such great business schools.

With the comprehensive package, I could consult with ARLee Consulting almost every day. Alex was very helpful in reviewing and suggesting changes for all the materials. Alex helped me to express my true self in the essay so my motivations and ambitions are clear to the admission team.

I believe ARLee Consulting's offerings are the best for the buck that one can find out here. I extremely recommend ARLee Consulting if one needs help with the applications to his/her dream business school

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Go With Alex for Results! | United States | Male | GMAT: 700

  Accepted to HBS, Stanford, Wharton, MIT Sloan ($$$), Booth ($$$), Kellogg ($$$), LBS.

Alex was a pleasure to work with and his advice had real results. I applied to 7 of the top 10 programs and was accepted to 6 of the programs and waitlisted for one (ultimately accepted).

I was hesitant at first about using a consultant, but Alex proved me wrong. He was thoughtful and thorough with his advice which led to materials that helped me tell my story in a unique and impactful way.

If you are looking for someone that will provide an excellent service at reasonable cost, Alex is your guy. His experience will take you to the finish line. I couldn't have done it without him!

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Perfect Consultation | India | Female | GMAT: 710

  Accepted to INSEAD ($$)

ARLee Consulting was recommended to me by my college senior who consulted Alex and made it into INSEAD. After having the first conversation with Alex it was the obvious choice to go ahead for INSEAD application with him. His approach was very personalized, friendly and honest. His advise was always logical and correct. In fact, his judgement of the quality of the essays, resume and interview preparation is quite refined and accurate. Even though the whole MBA application process is a stressful phase for an applicant, I never felt so because Alex not only managed every task so perfectly but also motivated me to stay positive and stress free. His complete support till the end of the process and even beyond is highly commendable. I am really thankful to Alex for supporting me endlessly to get into INSEAD and making it a memorable journey!

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

A real competent consulting service | China | Male | GMAT: 710

  Accepted to INSEAD and HEC Paris

Alex helped me with my application for INSEAD and HEC Paris. I got admitted by both.

He paid a lot of attention to my personal experience to help me get the best out of my past. I'm not a high GMATer nor a stellar applicant with an IB background. But he knows what I should present in my essays.

The application process was exhausting and time-consuming. Alex was with me all the way. His response is super quick. It's easy for us to write un-necessary stories in the essays or derive from the right direction. He can identify those pain-points and give good advice.

At last, Alex is a friend to me now.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADEMBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Our success journey to INSEAD through ARLee Consulting!
India | Married Couple | GMAT: 720 & 710

  Accepted to INSEAD

I am currently an Oil & gas professional. My spouse and I applied for INSEAD for the MBA J20 and received admissions in R1. We both hired Alex Ruiz Lee to help with our application process and that truly made a difference to our attempts. Coming from the competitive Indian pool of applicants, we were disappointed with our below average GMAT scores (for Indian applicants) and wanted to make up for our probability of success by writing an extra-ordinary application. INSEAD was our top priority school and wanted to hire some consultant who has a thorough knowledge of INSEAD and its application process.

We met Alex on the GMAT club forum and after few initial conversations with him, we were convinced that he can help us submit an excellent application. Couple of things about him that really helped us with our application were -1. He is very honest. 2. He has a very good understanding of what a good application should look like. And 3. He is very prompt on his reviews.

Anyone who applied to INSEAD would know the lengthy application and how it pushes one to introspect deeply. For every essay, Alex would explain us what INSEAD is looking for and listen to our professional experience patiently and comment on which points would make an impact on the application. After submitting an initial draft, he would review and provide his feedback. Most of the times, the essays went through multiple revisions. When he felt the essay wasn't strong enough, he would explain why our initial story may not be a good fit and encourage us to come up with better examples. He would always present his point of view and has never been pushy, giving us the freedom to reflect on his comments and take the decision ourselves. Also, we were in different time zones and we never encountered any issues because of this. He would make himself available any time we had questions. Moreover, both of us applying at the same time wasn't easy and increased our anxiety at times. Alex would be our sounding board and his calm demeanor helped us navigate through the various hurdles in the process. Once we were selected for the interviews, he guided us through tips and mock interviews and scholarship essays. And even after receiving our final admits, he helped us with all the practical information required for settling down in Fonty.

Overall, it had been a pleasant experience working with him and we both would highly recommend Alex to all aspiring MBA applicants.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Alex is truly the BEST! | Cameroon | Male | GMAT: 700 | INSEAD Reapplicant

  Accepted to INSEAD ($$) and HEC Paris ($$)

I found Alex on the GMAT Club after being Ding by my target school INSEAD without even an interview. I was so disappointed that I asked for a Ding analysis to 2 admissions consultants. The first one pointed out all the flaws in my application and made me understand that with my profile, it was like a joke to believe that I even stood a chance for a business school like INSEAD or even an MBA at all. To be honest, he discouraged me a little bit about my MBA plans. Then, Alex proposed me to perform another ding analysis. Same thing, he pointed out flaws in my application, but conversely to the other consultant , he took time to understand my profile and my goals and encouraged me to apply for an MBA. He told me that my profile had so much potential and that with a proper application, I would get admitted to other European business schools like LBS, HEC or IESE without even much efforts, with the right guidance of an Admission Consultant. I decided to take the bet and started a new application to HEC Paris, doing all over again my essays, CVs, goals articulation from the beginning with Alex's help.

After just few weeks and my application completed, I saw the big difference between the admission file I had submitted to INSEAD which earned me a deserved "Ding" and the one I made with Alex. It was like it was two different people applying. Even though I was highly satisfied with the new application I was able to make in this short amount of time, I felt frustrated from my INSEAD's ding. So, I decided to re-apply to INSEAD in the following intake, knowing that it is one of the world's less reapplicant friendly school. During this process, I too received the assistance of Alex who provided me his support by mail, phone and on WhatsApp whenever I needed him.

At the end, I was accepted by HEC with a 50% scholarship and guess what, by INSEAD with a scholarship too!!!! Without Alex, I don't know if I would have had been able to go that far. He is someone who can understand your needs, your profile and help you during the whole application process. On top of that, to me it is was a pleasure to work with someone so enthusiastic. If like me, you have nobody to guide you through an MBA application process, or if you want to maximize your chance of being accepted to a top MBA program, I strongly recommend you get help from a coach like Alex!

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Alex has helped me get into INSEAD! | Slovakia | Male | GMAT: 640

  Accepted to INSEAD

I owe Alex a big thanks for being accepted at my target school (INSEAD). I cannot express by words how much Alex was helpful during my application process and frankly speaking I could not have made it without his help.

I struggled enormously with my academics, sat multiple times for GMAT and GRE, and fought hard to reach 'average' of my class. I failed. From academics' point of view, I did not make it. I even delayed my application by one year because I was so desperately not able to cross GMAT/GRE threshold that I felt ashamed to apply with my scores.

That is when I met Alex (thanks to GMATClub) and after just one consultation my mind towards the whole application process changed. He could have easily thrown me into the bin as others 'lower academics' guys sometimes experience, but he did very opposite.

Alex was a tutor, consultant and guide in one person, helping me to address pillars upon which admission process on INSEAD is based on (Academic capacity, Leadership potential, Ability to contribute, and International motivation) while shadowing my weaknesses with strengths.

His service went much beyond what I expected at the beginning. He was always there for me when needed, answering to my questions promptly and providing insights reaching beyond MBA application (We consulted multiple times how it is at INSEAD, how recruiting works on campus, how to do campus exchange and so on...)

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Highly recommend! | Australia | Female | GMAT: 700

  Accepted to INSEAD ($$)

With the deadline for INSEAD applications looming and a hectic schedule at work, I knew I needed assistance in making sure I put my best foot forward. I have also made some interesting choices in my career, so telling my story was always going to be challenging. What I had in mind was someone to read over my essays and provide feedback - what works and what doesn't. I sent a few cold emails and Alex was the first to respond. I had read the testimonials online, so thought it was worth a try.

Alex's services far exceeded my expectations. He invests a lot of energy to understand your story and pick vulnerabilities. He is critical and yes, the feedback keeps on coming but I think that is the beauty of the flat fee model he offers. His experience as a HR professional also shines through. The whole experience of working with Alex felt more like a partnership in trying to get to the best product in time for the looming deadline.

One of my biggest concerns in hiring a consultant was ending up with a generic application. But Alex is more like a coach who prompts you by asking questions and things to think about when writing your responses. The final product sounds very much like me. It does mean it is a bit more work through. So if you are looking for someone to just write the application for you, then maybe he is not the one.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Excellent Service | Greece | Male | GMAT: 700

  Accepted to INSEAD

With the assistance of ARLee Consulting I succeeded in my dream of getting accepted by a top-5 b-school.

Before deciding to refer to ARLee Consulting, I was skeptical about the MBA admissions consultants. Having myself gone successfully through the admission process for my master's at a top EU university, I believed that an external help would only be of limited value. However, as I had been previously rejected by 4 US b-schools, I could not afford another rejection.

The successful result speaks by itself for Alex's input. Although we worked under a super-tight timeline, and due to my heavy schedule (working long-hours and having only evenings to work on my b-school applications) Alex was fully dedicated to the task, always available, tireless, and fully aligned to my goal. It was indeed a team working towards a common direction. I could feel that Alex was putting as much emphasis as on the details as I did, and believe me, I am absolutely meticulous.

Alex performed his role very professionally, ensuring that it would be my personality, my viewpoint, and my personal brand that would be revealed through the essays. If you are looking for someone to do the work and write the essays for you, Alex is not the guy to go to - hopefully you are not that type of applicant, as I doubt anyone can target at a top-school with such mentality. But if you need someone who has an insight into turning a strong potential into a successful applicant, then Alex is the person to refer to.

I would highly recommend ARLee Consulting to every aspiring b-school candidate. With their assistance, this strenuous and stressful process was rendered an experience that at the end I enjoyed, culminating to the absolutely magnificent result of getting accepted to a dream b-school.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Get accepted with a great consultant and better person | Spanish | Male | GMAT: 660

  Accepted to INSEAD and NUS

It has been as smooth as enriching to work with Alex.

Since our first contact, he has been very responsive and caring, answering every email no later than 24 hours, at any time, providing insightful pointers and corrections, pushing yourself to excel in your essays and taking the best out of your CV.

With him, I applied to INSEAD and NUS being admitted to both BS.

With his experience, he delivers a very valuable contribution to your application. He knows perfectly how the processes work, how the interviews are held and what do the Admissions Officers look for in an applicant.

I certainly would have struggled without his help.

I can not be more thankful for having Alex as my Admissions Consultant choice, and I would recommend to anyone pursuing an MBA application.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Admission from my dream school from all dings | Korean | Male | GMAT: 700
LBS, NYU, UCLA Reapplicant

  Accepted to LBS and Rotman ($$$). Waitlisted at UCLA and NYU

Working with Alex was a pleasant experience and brought the most desirable result to me; admission from London Business School.

Before his service, I had not received any invitation from any school but, with his service, I received 4 interview invitations out of 5 applied schools; 2 accepted, 2 waitlisted.

His service is sound in terms of both academic and professional aspects based on his HR and MBA experiences. My career goals and plans have become clearer through his advice and thus my application developed so solid that I get accepted from LBS.

With the strengths of his service, he delivered it very effectively. He communicated in a pleasant manner and drew out what is my real potential and how to demonstrate it.

Overall, his service was the way beyond my expectation and I highly recommend you reach out to him if you are struggling with your application.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Best deal ever - admission offer with full scholarship! | Chinese | Male | GMAT: 730

  Accepted to Ross ($$$$), Fuqua ($$), INSEAD, LBS. Waitlisted at MIT Sloan and Yale SOM

To give you some context, I'm from one of the most competitive pools - Chinese Male in the consulting industry, with an average GMAT score and a rather low GPA. I applied to 6 schools, all of which are my dream schools. With the crucial help from Alex, I successfully received interview invitations from all schools I applied to, and ended up with 4 offers from INSEAD, LBS, Fuqua($$), and Ross($$$$), and 2 waitlists (withdrawed later) from another 2 top US schools.

I was skeptical about using online MBA admission consultancy at first, and I talked to many admission consultants from my own country and the country I'm based at. After enough research and comparisons I chose Alex eventually, as I was convinced by his expertise in admissions and his utmost passion in guiding and coaching applicants after we had the first initial call, let alone his own excellent and interesting background - an INSEAD MBA alumnus, with many international experiences both academically and professionally, among which his professional HR experience in a global leading tech company would enable him to know people and career better. I would say, it turned out to be the best choice in my application journey.

I was having a difficult time as I had no confidence in my profile and I had trouble figuring out my genuine career goal, one of the most important questions we applicants should work on. Alex kept cheering me up and giving me the confidence I needed, and most importantly, he dedicated himself to knowing my life story and passion, identified many selling-points in my story that I myself even didn't recognize, and guided me to connect all the dots and thus helped me develop a wonderful career goal story. Most of the time when we jumped onto a call which was supposed to be 1 to 1.5 hours long, it usually turned out to be 2-3 hours with lots of discussions and brainstormings, and I got take-ways more than enough to move on with my applications. Alex is also very responsive as he would always reply to my email and return my essay with many insightful comments and updates by the next morning - Our timezone difference of 8 hours made it possible for me to send him my essay drafts by the time I went to sleep and except to receive the feedback when I woke up the next morning! I truly appreciated his generosity, hard-working, and efficiency.

Alex was also more than an admissions consultant till the point you receive your offers. He gave me plenty of genuine advice in weighing the offers by putting himself in my shoes, shared his thoughts on how I may spend my pre-MBA time and prepare for the program, and even helped me through the dilemma about whether I should defer my MBA program given the COVID-19 problem.

I really enjoyed the experience working with Alex, and I truly felt I gained much more than I excepted and paid (it's really affordable compared to most other admission services!). I would HIGHLY recommend anyone to go for it. Alex Lee Consulting will be your best guide and friend along your MBA journey. Thank you, Alex!

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE  

Dedicated, experienced, insightful | Singapore | Male | GMAT: 730

  Accepted to INSEAD

First things first, (at the time of this review) I have received an interview invite but no confirmation of acceptance to Insead yet. Regardless of the outcome though, my experience with Alex has been nothing less than great.

I think you get a general idea of his expertise from the other comments, but for me, in particular, what stood out for me was his ability to really understand the application requirements and pose insightful questions that helped me connect the dots. I have a military background and struggled to translate my achievements/experiences there onto the essays - that's where his guidance really shone through for me. Without a doubt, without his advice, my essays would be nowhere near interview-invitation worthy.

One more aspect that I valued was his effort to really understand my profile and background properly. He prompted a fair bit when we first spoke, and he definitely tapped on that knowledge he formed of me, sometimes even suggesting points that I had mentioned but forgot to include in the essays.

Of course, I went ahead with Alex with his INSEAD background a factor in consideration, and while not necessarily crucial, I valued the INSEAD experience he shared too.

Ultimately, as I have said, even if I do not get accepted, my experience with Alex was top-notch, and I can only recommend his services.

MBA Essay Database

Compilation of all Essay and Letter of Recommendation (LoR) questions from the world's Top MBA Programs

 

Where do you want to do your MBA?

 

MBA Application Processes

Click on your school and download its application process MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE

INSEAD HBS
INSEAD MBA Application Process HBS MBA Application Process
 
LBS Stanford GSB
LBS MBA Application Process Stanford GSB MBA Application Process
 
HEC Paris Wharton
HEC Paris MBA Application Process Wharton MBA Application Process
 
MIT Sloan Chicago Booth
MIT Sloan MBA Application Process Chicago Booth MBA Application Process
 
Columbia GSB Kellogg
Columbia GSB MBA Application Process Kellogg MBA Application Process
 

Interested in other schools? Contact us

FAQs

Frequently Asked Questions

Will I be working directly with Alex or with someone on his team?

You will be working directly and only with Alex as your admissions coach. You will not be dealing with anyone else.
 

Which package is the most appropriate for me?

It depends. Most of our clients prefer to work with us from beginning to end (e.g. from school selection, strategy and planning, creation of MBA story... to receiving acceptance letters) and, therefore, they go with a Comprehensive End-to-End Package. But if you have already started working on your applications and have some first drafts, and you believe you just need some extra help to strengthen your applications, a Review of Resume, Essays and/or LoRs Package, or even a Last-Minute Application Review Package might be more suitable for you. Just keep in mind that under these two packages, post-submission services (e.g. interview prep, scholarship essay support, waitlist strategy...) are not included, but you can always add them later on.
 

How many revisions are included in each package?

There is no limit in the number of revisions. We are very strict when it comes to reviewing the different elements of the application (e.g. resume, essays, lors...), and we will go through as many iterations as needed. As several of our clients have mentioned, this is the beauty of our flat fee model.
 

Do I need to pay 100% up front?

It is very common in the industry to require full payment up front. However, we are happy to offer the possibility to pay in several installments (e.g. two, three...) depending on the package you purchase.

 

I heard that you specialize in applications for INSEAD and other European schools. Can you still help me with my applications to Top US Programs?

Absolutely! Because of Alex's background (i.e. European + INSEAD graduate), we are approached by many applicants to INSEAD and other Top European schools (e.g. LBS, HEC Paris, IMD, IESE, Oxford, Cambridge...). However, this does not mean that we exclusively work on European programs. As a matter of fact, we are very experienced with all M7 schools (i.e. HBS, Stanford, Wharton, Columbia, MIT Sloan, Kellogg and Booth) and Top 25 US schools (e.g. Yale SOM, NYU Stern, Duke Fuqua, UCLA Anderson, Dartmouth Tuck, CM Tepper, USC Marshall, Michigan Ross, Berkeley Haas...).

What distinguishes Alex from other consultants is his global career, strong business acumen and experience as Executive Director and Head of HR at one of Samsung's biggest subsidiaries worldwide. He puts his HR hat on when helping applicants and looks at admissions through the recruiting lens, especially when it comes to writing resumes, explaining career paths, career goals, need for MBA, accomplishments... as well as preparing for interviews. All these aspects are extremely important when it comes to admissions, regardless of whether you are applying to a US, Canadian, Asian... or European school.


Stats

Our company facts

8

Years Helping Applicants

250

Happy Clients

36

Nationalities

15

Million USD in Scholarships

Where our clients have been accepted

Most of our clients have been accepted at one or more schools below (and many others)

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE
MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, ESADE MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, ESADE

Alex: "I'm just an Engineer with an MBA"

Always interested in the business side of technology, Alex's career has evolved from technical to purely strategic.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, HBS, Stanford, Wharton, MIT Sloan, Kellogg, Booth, Columbia, IESE, ESADE
Alex Ruiz Lee

Founder and
Managing Director

EXPERIENCE


Director and Head of HR & CSR
Samsung Electronics Mexico
Mexico City, Mexico (2015-2017)

Senior Manager of Global HR
Samsung Electronics HQ
Seoul, South Korea (2013-2015)

Global Strategy Consultant
Samsung Electronics HQ
Seoul, South Korea (2012-2013)

Investment Consultant
Leopard Capital LP
Phnom Penh, Cambodia (2011)

Service Delivery and LATAM Sales
General Telecom
New York, NY, USA (2008-2010)

Junior Consultant
INDRA
Barcelona, Spain (2005-2006)

EDUCATION


Master of Business Administration
INSEAD
France / Singapore (2011)

MBA Exchange Student
The Wharton School
Philadelphia, PA, USA (2011)

MSc in Telecommunications
NJ Institute of Technology
Newark, NJ, USA (2006-2008)

Telecommunications Engineering
Univ. Politecnica de Catalunya
Barcelona, Spain (1999-2008)

BSc in Business
Universitat de Barcelona
Barcelona, Spain (2003-2007)

OTHER INFORMATION


Languages
English, Spanish, Catalan, French and Korean

Certifications
Bartender/Mixologist
NY Bartending School (2009)

First-Aider
Red Cross Spain (1998)

Hikking and Trekking
2020: Way of St. James (300km)
2012: Way of St. James (800km)
2011: Inca Trail (65km)

Tennis and Squash
Tennis Masnou, Spain ('19-Now)
Squash Polanco, CDMX ('15-'18)

Guitar and Drums
Big John Petrucci fan

Get In Touch

We will contact you within just a few hours (check your spam folder if you have not heard back from us within 24 hours).
You can also email us directly at info@arleeconsulting.com
We are currently located in Barcelona, Spain (Central European Time)

MBA  EMBA  MiM  Other