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  • ARLee Consulting

    MBA Admissions Consulting

    End-to-End MBA Admissions Consulting to help you get accepted to your dream schools.
    Founded in 2017 by Alex Ruiz Lee after 5 years of success as Independent Admissions Consultant.

  • Meet
    Alex Ruiz Lee

    Founder and Managing Director

    A non-traditional HR Executive Director with Management Consulting and Technology background. Alex holds an MBA from INSEAD, and he is the former Director and Head of Human Resources for one of Samsung's biggest subsidiaries worldwide. This gives him an edge over most admissions consultants.

  • Now Offering
    GMAT Tutoring

    All tutors with 99th percentile scores

    We offer a 1on1 customized approach to GMAT tutoring to help you achieve your maximum potential. Whether you are new to GMAT, or you need to increase your score, we can help you overcome the psychological barrier of score plateaus by implementing a simple approach to the test.

About Alex

    • NAME
    • Alex Ruiz Lee
    • MBA
    • INSEAD 2011
    • Director and Head of HR
    • Samsung Electronics
    • English, Spanish, Korean
    • French, Catalan
    • Barcelona, Spain
    • Seoul, South Korea
    • OTHER
    • Multicultural (Spanish/Korean)

Alex Ruiz Lee

Founder and Managing Director

MBA Admissions & Career Coach | HR Executive Director

Alex started coaching applicants right after graduating from INSEAD in 2011. At that time, it was more like a hobby while focusing on his career at Samsung. However, over the years, he found himself more and more interested in the admissions consulting world and realized it was the perfect job to complement his HR career: after all, one of the main focuses of HR is helping people advance in their careers, which is precisely what he does now as a fully dedicated admissions coach.

We specialize in MBA, Executive MBA (EMBA), Undergraduate Admissions, Masters in Management (MiM), Masters of Finance (MFin), Masters in Public Policy (MPP) and any other graduate programs.

Feel free to reach out to us for a free detailed evaluation of your profile.

Our Services

MBA Admissions Consulting completely End-to-End to guide you towards acceptance to your dream schools. 1-1 Coaching by INSEAD graduate and ex-Samsung HR Head.


We look at admissions through the Recruiting Lens, and we are very experienced in Organizational Strategy and Career Coaching.

Alex is a non-traditional HR Executive Director with Management Consulting and Technology background. He is the former Head of HR of one of Samsung Electronics' biggest subsidiaries worldwide, and he can leverage his HR experience very well when it comes to MBA Admissions.


Most of the time, our turnaround time is just a few hours (sometimes even a few minutes!) and typically never goes beyond 24 hours.


Something that distinguishes ARLee Consulting from the rest of admissions consultants is that we always adapt to our clients' needs. Therefore, we are open to discuss about the service that best suits your needs.

Please reach out for more information and request a quote.

MBA Admissions Consultants typically work by the hour or by comprehensive packages (1-school package, 2-school package, ...). We do not like counting hours (maybe we're too lazy) so we offer all our services for a flat rate.

GMAT Tutoring

We Offer A 1on1 Customized Approach To GMAT Tutoring To Help You Achieve Your Maximum Potential. Whether You Are New To GMAT, Or You Need To Increase Your Score, We Can Help You Overcome The Psychological Barrier Of Score Plateaus By Implementing A Simple Approach To The Test.

End-to-End Coaching

Throughout the entire application process, we will guide you and be there for you. We're always available via phone, WhatsApp and Skype for questions and concerns.

Analysis and Planning

This also includes the creation of your "MBA Story" and the strategy to mitigate any vulnerabilities in your profile.

Review of CV, Essays and LoRs

We will take a proactive approach, recommending you topics, helping you put together pointers for your recommenders, suggesting changes, correcting grammar, editing all materials, making them word-count compliant and much more.

Video Essay Prep

For those schools that require Video Essays (sometimes called Video Interview), we will also help you prep through video conferencing or online video sharing platforms such as YouTube.

Interview Prep

We will coach you on interviewing skills and we will practice with mock interviews. Alex is an Admissions Interviewer so you will experience what a real interview feels like. Furthermore, as HR Professional Alex has interviewed thousands (literally) of candidates, so he will be able to coach you on skills that other admissions consultants typically cannot.

Scholarship Essay Support

For those schools where scholarships require a separate application, we will also support you with these essays.

Waitlist Strategy

In case of being waitlisted, we will guide you through action steps to help you get off the waitlist and finally get accepted.

Ding Analysis

In case of being rejected by a school, we can review your application and provide a detailed report with reasons for the rejection. This will help you reapply to the school or apply to other schools with a stronger application.

Career Coaching

This is another aspect that distinguishes us from other admissions consultants. As HR Professional, Alex can help you plan out a career path post-MBA. This can be included in your MBA application as part of your MBA story.

We can offer this service even if you have already started your MBA and need career advice.

Check Out

Most Popular Packages


Our Star Product. Meant for applicants at an early stage of the application process who would like guidance all the way through, from beginning to end.
Includes all the services we offer.
Fees start at US$2,950 for 1 school.


Review of Resume, Essays and/or LoRs

Meant for applicants at a more advanced stage of the application process who need help optimizing their resumes, essays and/or lors, and who do not necessarily need post-submission guidance (e.g. interview prep).

Last-Minute Application Review

Meant for applicants who are almost ready to submit and would like a professional last-minute review to fine-tune their applications.


Have a very specific need? We can customize a package for you.

MBA Essay Database

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE Get it on Google Play
We have compiled all Essay and Letter of Recommendation (LoR) questions from the world's Top MBA Programs here.

Now you can easily browse through each school's essay and LoR prompts before deciding which programs to apply to.

The website and app are designed to be simple and clean. You can find all the information with only a few clicks.

We keep updating and adding schools to our database, and we try to have the most up-to-date question prompts for the current application season. You can help us keep it updated!

Pick Your School


Upcoming Events

Meet online the best business schools in the world.

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

Alex's Work Experience

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

From Technical to Strategic

Always interested in the business side of technology, Alex's career has evolved from technical to purely strategic.

Director and Head of Human Resources at Samsung Electronics Mexico

Mexico, 2015-2017

Dispatched from Korea HQ to stabilize subsidiary and elevate the HR practices to global standards.
Complete reorganization of HR Team to transform it into an strategic area for the business.
Youngest employee to ever hold that position in Samsung's history.

Senior Manager of Global HR at Samsung Electronics

South Korea, 2013-2015

Global HR Strategy & Operations on all aspects of Samsung Electronics' overseas businesses, including 9 Regional Headquarters, 100+ subsidiaries, branches and offices with 200,000+ employees.

Global Strategy Consultant at Samsung Electronics

South Korea, 2012-2013

Samsung's internal strategy consulting arm providing advisory services to Samsung affiliate companies. Samsung's elite program for recent MBA graduates from the Top 20 business schools in the world.

Investment Consultant at Leopard Capital

Cambodia, 2011

Cambodia's first and largest private equity fund management firm. Multi-sector investment

Service Delivery Manager and Latam Sales at General Telecom

United States, 2008-2010

Worldwide provider of outsourced telecom solutions. Initiated and expanded business into Latin America, resulting in new sales revenue of ~US$750K Restructured the service delivery scheme and standardized work flow, reducing manual intervention by 75%

Junior Consultant at INDRA

Spain, 2005-2006

Youngest consultant in the team. Analyzed and developed the implementation of Basel II for the Risk Management department of "la Caixa" (premier savings bank in Spain), in collaboration with the bank's Information Systems department

Alex's Education

MBA Admissions Consulting | Get Accepted! | INSEAD, LBS, IMD, HEC Paris, IESE, ESADE

From Engineering to MBA

Alex always defines himself as an Engineer with an MBA, but his education reflects much more than this.

INSEAD, Master in Business Administration

France and Singapore, 2011

Exchange Student at The Wharton School of University of Pennsylvania

New Jersey Institute of Technology, MSc in Telecommunications

United States, 2006-2008

Graduated Magna Cum Laude one semester early
Received full-merit scholarship

Universitat de Barcelona, BSc in Business

Spain, 2003-2007

Concentration in Human Resources and Organizational Strategy

Universitat Politecnica de Catalunya, Telecommunications Engineering

Spain, 1999-2008

Mobility program: Final Thesis carried out and presented in 2007 at the New Jersey Institute of Technology

Contact Us

MBA  EMBA  MiM  Undergrad

Contact Us For More Information And Request a Quote

We will be happy to conduct a Free Evaluation of your profile, and discuss your candidacy and applications during a Free Phone Consultation.

You can either fill out the form, or reach out to us directly. We will contact you within just a few hours.

+34 93 555 8777