Director and Head of HR & CSR
Samsung Electronics Mexico
Mexico City, Mexico · 2015–2017
Meet your admissions coach
Hi, I’m Alex.
Hi, I’m Alex.
Let’s talk about
what’s next for you.
I’m an INSEAD MBA graduate, a former strategy and HR leader at Samsung, and the founder of ARLee Consulting. I work directly with applicants to turn their experience and ambitions into compelling business school applications.
INSEAD MBA · 2011Former Head of HR & CSR · Samsung MexicoARLee Consulting · Founded 2017
How I got here
An MBA changed my path. Now I help others change theirs.
Before my MBA, I worked in technical roles. My time at INSEAD helped me move into global strategy at Samsung and later into HR leadership. It gave me a way to build on my technical background while taking my career in a new direction.
I began coaching MBA applicants after graduating from INSEAD in 2011, alongside my career at Samsung. My own transition, combined with my experience in strategy and HR, shaped the way I help applicants connect their experience with their ambitions and make a convincing case for their next step.
In 2017, I left Samsung and founded ARLee Consulting to focus on personalized admissions coaching. Today, you work directly with me, from the questions you bring to the feedback on your application.
Read my clients’ stories ↗
What I bring to your application
A business perspective. A personal approach.
My background combines technology, business school, strategy and HR. I bring that perspective to the way we explore your goals, explain your career choices and present the experience behind your application.
You stay in the driver’s seat of your story. I help you question, clarify and strengthen it, with honest feedback and guidance shaped around your starting point.
We work through drafts and revisions rather than a fixed weekly call. Email is our main channel, with WhatsApp and calls when a conversation is useful.
Explore how I can help ↗A career across countries and perspectives.
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2017 onwards
ARLee Consulting
I founded the firm to focus on personalized MBA admissions coaching.
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2015–2017
Leading HR & CSR at Samsung Mexico
Director and Head of HR & CSR, based in Mexico City.
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2012–2015
Global strategy and HR at Samsung HQ in Seoul
Global Strategy Consultant, followed by Senior Manager of Global HR at Samsung Electronics HQ.
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2011
INSEAD, Wharton and the start of coaching
MBA at INSEAD in France and Singapore, with an exchange at Wharton. I began coaching applicants after graduating.
Explore My Full Experience and Education
Professional Experience
Senior Manager of Global HR
Samsung Electronics HQ
Seoul, South Korea · 2013–2015
Global Strategy Consultant
Samsung Electronics HQ
Seoul, South Korea · 2012–2013
Investment Consultant
Leopard Capital LP
Phnom Penh, Cambodia · 2011
Service Delivery and LATAM Sales
General Telecom
New York, NY, USA · 2008–2010
Junior Consultant
INDRA
Barcelona, Spain · 2005–2006
Education
Master of Business Administration
INSEAD
France / Singapore · 2011
MBA Exchange Student
The Wharton School
Philadelphia, PA, USA · 2011
MSc in Telecommunications · Magna Cum Laude
NJ Institute of Technology
Newark, NJ, USA · 2006–2008
Telecommunications Engineering
Univ. Politecnica de Catalunya
Barcelona, Spain · 1999–2008
BSc in Business
Universitat de Barcelona
Barcelona, Spain · 2003–2007
There’s more to a person than a CV.
Proud dog dad to Cori
I rescued Cori from the streets of Mexico City when she was just one month old. Her name comes from 거리 (pronounced roughly “guh-ree”), the Korean word for “street”—a reminder of where our story began. She’s now my lovely princess and the love of my life.
Languages and connections
My background is Spanish and Korean. I’m fluent in English, Spanish and Catalan, and conversant in Korean and French. Random fact: In 2023, I interpreted between Korean, English and Spanish for the K-pop girl group Red Velvet at Primavera Sound in Barcelona.
Long walks. Different horizons.
I love trekking: the Salkantay Trek to Machu Picchu in 2010 (65 km in five days), and the Camino de Santiago in 2012 (800 km in 25 days) and 2020 (300 km in 11 days).
Racket sports, wherever I am
Badminton in Korea, squash in Mexico, and tennis at Club Tennis Masnou. Racket sports have followed me across countries, and tennis has become a serious passion.
Training for the next challenge
Working out is a big part of my life. I train hard, run 5K and 10K distances, and I’m now preparing for my first half-marathon.
Music and mixology
I play electric guitar and drums, and I’m a big fan of progressive metal, John Petrucci and Jason Becker. I’m also fascinated by mixology and trained as a bartender and mixologist at New York Bartending School.
I build websites, too
I’m a web programmer working with PHP/MySQL, HTML and JavaScript. Yes, I built this website too, along with MBAessayDB ↗ and My Video Interview Prep ↗. I enjoy turning ideas into practical tools that help applicants prepare.
Now, over to you
I’d love to hear
your story.
Tell me about your background, what’s driving your MBA plans and where you’d like to go next. We’ll explore how I can help.
Let’s Start a Conversation ↗